For my Gimaguas project, I developed a bold, multi-platform digital marketing strategy designed to expand the brand’s global presence while deepening emotional connection with its creative, sustainability-driven audience. Through consumer interviews and data analysis, I identified opportunities to strengthen authenticity, transparency, and engagement across TikTok, Instagram, and experiential touchpoints. I created five key campaign pillars: Thread Bare, Style Roulette, Feel Me Fridays, Mood Mail, and Gimaguas After Hours, each merging artistry with digital innovation. These strategies transformed sustainability storytelling into entertaining content, gamified wardrobe styling, brought the design process to life, and bridged online and offline communities through tactile pop-up experiences. Together, these initiatives positioned Gimaguas as a culturally relevant, emotionally resonant brand leading the next generation of conscious fashion.